“Creativity, Path to Equality” Music Video Project of “Mumbai- UNESCO Creative City for Film”

Mumbai was designated as the “UNESCO Creative City for Film” in 2019.
This June-July it’s time to celebrate the spirit of Mumbai’s creativity in a unique fashion – with the Music Video Project 2022 (MVP) that brings together independent musicians of the highest calibre and talented filmmakers who will bring alive the music in a high-quality music video!

The MVP is jointly presented by two powerhouses that represent the heart and soul of Mumbai, the Brihanmumbai Municipal Corporation (BMC) and Kala Ghoda Arts Festival (KGAF)!

The event is a part of the prestigious UNESCO Creative City Network (UCCN) initiative comprising 21 film cities from 18 countries. Powered by the world-renowned 48 Hour Film Project (India) and music curated by Wobble Creative and Content. Musicians get an exclusive music video and a chance to be seen and heard at several Indian and international events organised by the BMC, KGAF and UCCN.

Tons of social media mileage, media mentions and visibility are awaiting the talented musicians. For filmmakers, screenings and awards will precede the fame and social media stardom!

The specially curated music tracks and videos will celebrate the diversity and spirit of Mumbai which provides hope, opportunity and life to millions of Indians. The Music Video Project (MVP), as envisioned by the Brihanmumbai Municipal Corporation (BMC) and Kala Ghoda Arts Festival (KGAF), and executed by the 48 Hour Film Project, India supports the UCCN’s objective of fostering international cooperation across cities of the world that invest in culture and creativity as accelerators of sustainable development.

You get The Music Video Project – a fitting ode to the creative spirit and diversity of Mumbai. And when all these minds come together – writers, lyricists, composers, directors, cinematographers, actors and all the other technicians and artistes – to create one stellar piece of art, it’s our way of doing justice to the UCCN’s theme for 2022 “Creativity – Path to Equality”.

The music, curated by Wobble Creative and Content. presents global sounds with a distinct Mumbai feel and vibe. The filmmakers are invited to register, take a pick and get, set, shoot a music video to the selected track!

What better way to celebrate creativity than bringing together arguably two of the greatest arts, music and films, under one Project! The project submission deadline and more details can be seen on

#Spirit of Mumbai #MumbaiUNESCOCreativeCityforFilm #MyBMC #kgafest #48hfpindia

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