Sobhita Dhulipala Weaves Heritage into Modernity as Aadyam Handwoven’s Brand Ambassador
“I’ve always believed that craft carries emotion. When something is made by hand, it holds the imprint of the person who created it.”~ Sobhita Dhulipala
In a dazzling fusion of tradition and contemporary elegance, Aadyam Handwoven, the Aditya Birla Group’s esteemed corporate social enterprise, has named acclaimed actor Sobhita Dhulipala as its official brand ambassador. Announced on December 10, 2025, at an exclusive press event at La Panthera in Mumbai’s BKC, this partnership marks a vibrant new chapter in Aadyam’s “Culture Beyond Textiles” initiative, a celebration of India’s living cultural heritage across textiles, performing arts, literature, food, and craftsmanship.
Sobhita, celebrated for her poised performances in films like Made in Heaven and her innate affinity for Indian crafts, perfectly embodies the modern tastemaker who cherishes authenticity. Fresh off her first wedding anniversary with actor Naga Chaitanya (tied the knot on December 4, 2024), Sobhita brings a personal touch to the collaboration. Her respect for handlooms aligns seamlessly with Aadyam’s mission to empower weaver communities and preserve ancient techniques while making them aspirational for today’s generation.
Manish Saksena, Business Lead at Aadyam Handwoven, hailed the alliance: “Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity… Her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”
The event buzzed with fashion luminaries and singers, spotlighting Aadyam’s broader ethos: culture as a dynamic, evolving force. Textiles, for Aadyam, are more than fabric, they’re vessels of memory, identity, and artistry. By blending global trends with heirloom-worthy creations, the brand supports artisans in building self-sustaining ecosystems, uplifting lives through ethical, purpose-driven luxury.
Sobhita’s excitement was palpable: “Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”
This powerhouse pairing promises to elevate Indian handwoven treasures on the global stage, proving that heritage thrives when it dances with modernity. As Sobhita steps into this role, she’s not just wearing the craft, she’s breathing new life into it.
