“A space becomes truly beautiful when it reflects not just a sense of style, but the personality and stories of the people who inhabit it.”
Founded by Vaidehi Ruparel Madan, House of Flair is a Mumbai-based interior styling studio built on the belief that a beautiful space is not simply about how it looks, but how it makes you feel.
With a distinctive eye for detail and an instinctive understanding of aesthetics, Vaidehi founded House of Flair with a vision to bring a fresh perspective to the world of interiors. What began as a passion for curating beautiful spaces has evolved into a creative studio working across luxury residences, commercial spaces, show apartments and editorial shoots.
At House of Flair, styling goes beyond placing objects or adding the finishing touches. It is about creating a visual language that reflects the personality of the people who inhabit a space. From thoughtfully sourced art and statement rugs to layered textiles, lighting and carefully curated accessories, every element is brought together to tell a cohesive story.
Over the years, the studio has developed a signature approach that balances elegance with individuality, creating spaces that feel effortlessly curated rather than overly designed. With an emphasis on sourcing, craftsmanship and attention to detail, House of Flair brings together pieces from across India and around the world, creating spaces that are as unique as the people they are designed for.
At the heart of House of Flair is a young, passionate and dynamic team of creatives who bring fresh perspectives, thoughtful ideas and an infectious energy to every project. Working closely together, the team shares a collective love for aesthetics, an appreciation for craftsmanship and an eye for the smallest details. It is this blend of individual creativity and shared vision that allows the studio to constantly evolve, experiment and bring something new to the table.
For Vaidehi, the entrepreneurial journey has been one of instinct, determination and finding her own voice in a niche creative industry. As a woman entrepreneur, building House of Flair meant not only establishing a business but also creating awareness around interior styling as a discipline in its own right. In an industry where interior design was widely understood, she recognised an opportunity to highlight the transformative power of styling and the value it brings to a space.
What began as a deeply personal creative pursuit gradually evolved into the responsibility of building a brand, nurturing a team, developing relationships with artisans and vendors, and managing projects of increasing scale. Balancing creativity with the realities of entrepreneurship has been an important part of her journey, teaching her to trust her instincts while building the structure needed for a growing business.
As the studio continues to expand into new avenues of styling, sourcing and visual storytelling, Vaidehi remains closely involved in its creative direction. Her ambition is not simply to grow House of Flair, but to continue pushing the boundaries of what interior styling can be, while preserving the individuality and attention to detail that have defined the brand from the beginning.
Her philosophy remains simple: “True style is not about following trends, but about creating something that feels distinctly your own.”
And that is precisely what House of Flair strives to achieve, spaces with character, stories and a flair of their own.
