National Tourism Day – January 25

Every year on January 25, National Tourism Day is observed across the country to honor India’s beauty and raise awareness about the importance of tourism and its economic impact. Under the auspices of “Azadi Ka Amrit Mahotsav,” a 75-week grand festival commemorating India’s independence, the ministry of tourism is commemorating National Tourism Day. “Rural and Community Centric Tourism” is the topic for National Tourism Day this year.

Seminars, cultural activities, and other programs will be held by the Centre in collaboration with the Telangana government on National Tourism Day. While various states have held events to promote tourism in their areas, the main event is being held in Telangana’s Pochampally village, a weavers’ hamlet on the outskirts of Hyderabad by the central government.

Pochampally was named one of the top tourist towns by the United Nations World Tourism Organization (UNWTO) in November 2021, thanks to its famed hand-woven Ikat saris. Cultural events, light and sound performances, and other activities will be held in 75 major tourism centers and at all tourist attractions across the country.

The Indian Tourism Pictorial Quiz was launched by the tourism ministry on Monday. The quiz’s goal is to highlight India’s diverse tourism products, architecture, culture, and food while also testing participants’ awareness of the country’s tourism potential.

Last month, Union minister G. Kishan Reddy said that the Centre would hold an All India Conference on Temple Architecture in the last week of February, either at the Ramappa temple grounds in Telangana, which was recently listed as a Unesco World Heritage Site or in Warangal.

The coronavirus illness (Covid-19) pandemic has wreaked havoc on the tourism industry. Tourist arrivals around the world are not anticipated to return to pre-pandemic levels until 2024, according to the World Tourism Organization.

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