From a rental broker to the owner of a construction and marketing company with a turnover of Rs 100 Crore

Starting as a property broker in 1997, Indore-based Sunil Agrawal earned his first commission of Rs 500 from a rental brokerage deal and went on to build a business in real estate marketing and construction.

Today, his company ‘Sunil Agrawal & Associates’ is one of the well-known names in Indore in the construction field with an annual turnover of Rs 100 crore.So far, the company has sold residences to over 5000 individuals, covering an area of around 20 lakh sq ft. It employs about 40 people who handle various functions including sales and marketing, customer relations and data management.The company takes up sales and marketing activities for other builders and also launches its own building projects.

“We have completed 24 marketing projects,” says Sunil Agrawal, 58, who started ‘Sunil Agrawal & Associates’ along with his younger brother Sanjay Agrawal in 2002.“We now have 12-13 marketing projects in the pipeline. Apart from this, CASA Ville, CASA Green-2, and Valencia Greens are our in-house projects, where both the construction and marketing are being done by us.

“Sunil worked hard for his success and remembers with gratitude his wife Anita Agrawal’s back-end assistance during his struggling days.”She was the most steadfast supporter during my worst days. She was the one who took care of our two children, Vipul and Nikita, allowing me to focus on my business,” he says.Sunil has bigger projects in the pipeline. He has plans to extend his business to nearby places such as Bhopal, Ujjain, Dewas, and Ratlam, and take the company’s turnover to Rs 500 crore by 2025.

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