Page 46 - CafeSocial-July-2021
P. 46

“ During the era of Covid-19 the world
              AVISHRUTI  BORA  is  a  first  year
                                                                  has gone    into lockdown.
        Fashion  designing  student  from  National
                                                                Fashion brands and schools
        Institute  of  Fashion  Technology,  Bangalore
                                                                    turned off their sewing machines
        and an aspiring model, a participant of Miss
                                                                      and went home"
        Diva beauty pageant, 2021, India. Since her
        childhood,  her  dreams  had  been  revolving
                                                               The  Industry  has  gone  into  full
        around the world of fashion and hence, she
                                                         digitalisation. This year for the first time, Miss
        moulded her career around it later on in her
                                                         Diva  beauty  Pageant  will  be  held  online
        life.
                                                         which  Ms.  Bora  mentioned  would  be

                                                         different but in more than one way, still the
              During  the  era  of  Covid-19  the  world
                                                         same.  The  nervousness,  excitement,  work
        has gone into lockdown. Fashion brands and
                                                         and  effort  of  all  the  participants  will  be  a
        schools  turned  off  their  sewing  machines
                                                         notch higher. Ms. Bora is practicing, reading
        and went home. Surely, one would think it as
                                                         and working out every day, attending shoots
        an  impossible  feat  to  bring  fashion  to  the   w h i l e   m a i n ta i n i n g   p ro to co l s ,   a n d
        world from the confines of a home, but just       simultaneously studying for the college.
        like  how  the  world  is  emerging  victorious

        from  the  battle  of  covid-19;  the  fashion
                                                               Ms.  Bora  says  that  “COVID-19  has
        industry is not far behind.
                                                         provided  the  fashion  industry  with  an
                                                         opportunity to pause, reflect, reassess, and
                                                         re-innovate.  In  a  heartening  effort,  the
                                                         industry  has  interpreted  it  as  a  learning
                                                         milestone for redefining itself for a brighter
                                                         future”
































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