Page 46 - CafeSocial-July-2021
P. 46
“ During the era of Covid-19 the world
AVISHRUTI BORA is a first year
has gone into lockdown.
Fashion designing student from National
Fashion brands and schools
Institute of Fashion Technology, Bangalore
turned off their sewing machines
and an aspiring model, a participant of Miss
and went home"
Diva beauty pageant, 2021, India. Since her
childhood, her dreams had been revolving
The Industry has gone into full
around the world of fashion and hence, she
digitalisation. This year for the first time, Miss
moulded her career around it later on in her
Diva beauty Pageant will be held online
life.
which Ms. Bora mentioned would be
different but in more than one way, still the
During the era of Covid-19 the world
same. The nervousness, excitement, work
has gone into lockdown. Fashion brands and
and effort of all the participants will be a
schools turned off their sewing machines
notch higher. Ms. Bora is practicing, reading
and went home. Surely, one would think it as
and working out every day, attending shoots
an impossible feat to bring fashion to the w h i l e m a i n ta i n i n g p ro to co l s , a n d
world from the confines of a home, but just simultaneously studying for the college.
like how the world is emerging victorious
from the battle of covid-19; the fashion
Ms. Bora says that “COVID-19 has
industry is not far behind.
provided the fashion industry with an
opportunity to pause, reflect, reassess, and
re-innovate. In a heartening effort, the
industry has interpreted it as a learning
milestone for redefining itself for a brighter
future”
46 JULY 2021