Page 6 - Cafe-Social-June-2021
P. 6

Unticking




          The Blue Tick









                            Pradeep Kumar Jain

                            Managing Partner
                            Singhania & Co. LLP





          Though blue is just another colour of
          spectrum but it attains great importance in
          the human life. It is not only considered
          as soothing color but also fascinates us
          – be it blue skies, deep blue sea,

          hibiscus, peacock, king fisher, whales …and the list goes on.
          Adding to this list is our favourite and the most sought after thing
          in today’s super connected tech savvy world is the – Blue Tick.






          Be it Twitter / Instagram our current             acceptable and better from others, to the
          generation is crazy about this blue tick.         fullest.
          This sought after thing triggers different
          emotions for different people. The Haves          These days especially on social media –
          (Blue Tick holders) – the social                  popularity and controversy goes hand in
          influencers / celebrities put on layers to         hand. Mostly one follows the other. Such
          be very cautious about their views,               is the craze to be popular or attain this
          opinions and the usage of words, just to          endorsement of authenticity, that people
          protect it. The blue tick has earned so           often allow  themselves to get carried in
          much of importance in our perfect lives           a manner desired to achieve or sustain
          (on social media) that it is considered as        this status. The social media platforms
          the gold standard for authenticity,               originally launched to allow people to
          nobility, achievement for good work, and          share their opinions/views freely - all of a
          a trophy for display.                             sudden have now made us follow the
                                                            protocols and stick to a certain pattern of
          Thinking deeply one would realize that it         behavior. Our honest opinions are
          is nothing short of the feeling or the            appearing to be more controlled and less
          desire to demonstrate superiority of over         free.
          others that drives this craziness amongst
          us for securing a blue tick. This blue tick       There is a pro-verb which says – “when
          appears to be a master who exploits our           you love, you become a slave while if
          human weakness to feel more desired,              you are being loved, you become the


      6  JUNE 2021
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